Supercharge Your Marketing Strategy with the Top 5 AI Tools In 2023


Artificial Intelligence in Marketing


The recent boom in the artificial intelligence industry and integration of artificial intelligence in marketing has become the latest trend. It is important to recognize that change is constant, especially within a digital marketing agency, where staying updated with the latest trends is vital. Artificial intelligence is gaining popularity and providing numerous opportunities for digital marketing agencies to focus on their strengths with the help of AI tools such as ChatGPT.  


This benefit is essential for a digital marketing agency because it allows them to finish their tedious duty quickly and devote more time to seek out more engaging ideas. Both big and small businesses utilize the best AI marketing tools to promote their brands and enterprises, and artificial intelligence is now mainstream. 


It is worth noting that artificial intelligence in marketing will become more prevalent and continue to grow.  


Fact Worth Noting 


According to recent data from Statista, over 80% of industry experts incorporate various types of artificial intelligence technology into their online marketing activities. Moreover, according to PwC Global research, it is projected that by 2030, AI-driven marketing will contribute to approximately 45% of total economic gains.  


Now that we are aware of the growing significance of artificial intelligence, let's explore the top 5 AI tools that can assist a digital marketing firm in offering more effective services and assisting businesses in expanding. 


Top 5 AI Tools for Digital Marketers In 2023 


Artificial Intelligence in Marketing



  1. Jasper.ai: Jasper is widely regarded as the best all-around AI writing assistance and is fit for digital marketers, creators, freelancers and more. It is the best tool to quickly create the ideal piece of content such as writing long-form content, emails, marketing copy, meta title and description, and much more. 


  1. Chatfuel: With Chatfuel AI, businesses can revolutionize their customer interactions. It is an ideal tool for creating chatbots that boost sales, enhance customer service, and automate follower communication. These chatbots can give a human-like feel and give clients information about your company, respond to their inquiries, suggest goods and services, and do much more. 


  1. Ad Copy: This AI technology can simplify a marketer's job. Ad Copy aims to help marketers to increase the conversion rates of their marketing copy. In just under 60 seconds, this remarkable tool generates ads that captivate audiences and drive results. Users can create countless versions of effective ad copy. 


  1. SEMrush: This is the best tool for a digital marketing agency and  social media marketing agency as it is a complete social media marketing kit with features for social media management, SEO, and PPC advertising. Furthermore, Semrush has added the SEO Writing Assistant (SWA), which incorporates AI, has been added, strengthening an already sophisticated platform. 


  1. Manychat: This is a very helpful artificial intelligence tool in marketing. With ManyChat, you can automate repetitive tasks and engage with customers in a personalized manner. Its advanced features allow you to create chatbots that understand and respond to customer queries effectively. Many chats use Natural language processing to answer your clients via Instagram DMs, Facebook Messenger messages, SMS text messages, and WhatsApp conversations. 


Takeaway 


Do note that you can be at the forefront of innovation and growth if you accept AI as a helping hand rather than a substitute. Being solely reliant on these AI can keep you behind but you can use these tools to your advantage and grow your company. You may use AI's potential to propel your company towards success by combining it with your own knowledge and skill. 

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