5 Website Design Mistakes to Avoid for E-commerce Websites in 2023


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Certainly! Websites have become a necessity for businesses and organizations in today's digital world. With the internet market becoming increasingly competitive, it is critical to separate from the throng. This is especially true for e-commerce platforms, where online purchasing has become the new normal, propelled by the Covid-19 epidemic. Every e-commerce website's principal goal is to sell. Attracting a big number of visitors, converting them into customers, and converting first-time purchasers into future customers are all part of the process. 


Here's an interesting fact to highlight the potential of the e-commerce market: According to Redseer, Indian e-commerce is projected to experience a remarkable compound annual growth rate (CAGR) of 27 percent, reaching a staggering $163 billion by 2026. This growth is nearly three times that of the overall retail market. 


Web designers are well aware that creating a successful web design involves considering various factors. Every aspect of the site, from the visual aesthetics and overall appearance to the user experience and functionality, is important in establishing its efficacy. If you belong to a digital marketing agency that provides custom website design services, you must be aware of specific mistakes that might jeopardize the success of an e-commerce website. By avoiding these problems, you can ensure that your web design satisfies both the needs and expectations of the company and its clients. So, without wasting time, let’s jump into our main topic. 

 

Beware of These 5 Website Design Mistakes | E-commerce Websites 


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  1. No clear objectives: When we begin anything, the first step is to determine what we want to accomplish. One of the most common mistakes made by most firms is to jump immediately into execution with little to no preparation. It is critical to have a design-centric strategy that understands and analyzes your prospects' demands before transforming them into designs that meet their expectations. This way, you'll be able to construct custom website design services that understand your target audience's problems and offers a solution to them. 


  1. Improper website navigation: Remember that your website's navigation may either make or break your business. Website navigation might drive users away from your site since they only want to browse optimised website designs with smart navigation. If you want to acquire your prospects' confidence from the user about your website and business, you must develop easy navigation on your website. 


  1. Ignoring Mobile experience: Let me provide you with some facts before we explain why you should optimize your website's design for mobile devices. According to a Rakuten Insight poll on online purchasing behavior in India conducted in June 2022, around 83% of buyers used their smartphones to make online purchases. With the facts presented above, it is evident that if your e-commerce website design overlooks the mobile experience, you will lose more than 80% of your clients. Therefore, it is crucial to invest in custom website design services that prioritize mobile optimization to ensure a seamless and user-friendly experience for your mobile users.

  2.  

  1. Lack of Information: When we go shopping, we have the option of picking it up, handling it, inspecting it from every aspect, and reading any information on the package or labels. However, purchasing online eliminates this step. If product descriptions are completely omitted or lacking on an e-commerce website, a buyer is left in the dark about a product's features and is more inclined to seek the information elsewhere.

  2.  

  1. Difficult Checkout Process: Having this error on your e-commerce site is one of the most detrimental mistakes you can make. Provide your customers with as much ease as possible when it comes to entering their payment card information and placing their orders. There is a higher chance that consumers will abandon your site without finishing their transaction if you place many steps between them adding an item to their cart and paying for it. 

 

To recap, these are some of the pitfalls that a web designer should avoid in 2023 while creating e-commerce websites. It is usually a good idea to spend some time investigating different e-commerce sites and determining what works best for you. It is also necessary to stay up with the newest trends and technology in order to maintain the website current and efficient. Also, feedback from customers should also be considered to ensure that the website is user-friendly and satisfies consumer expectations. If you need help then by investing in custom website design services, you can address these pitfalls effectively. 

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